Although Apple is expected to sell tens of millions more iPad models (including the expected iPad Mini) in the second half of 2012 alongside the tens of millions already sold, and various Androids taking, in total, the number two spot, both will have a giant first run of 3 million Microsoft Surface RT Tablets to contend with as a genuine competitive threat.
SAN FRANCISCO—Microsoft on Thursday unveiled a new corporate logo for the first time in 25 years as the US tech giant geared up for a series of big product launches.
The new logo features a square made up of four separate colored squares. The old logo had a similar look but the squares appeared deformed as if
“Microsoft Surface to retail at $199!” The various headlines around the web are going to cause problems for Microsoft.
I’ve no inside information on the launch price of the Surface RT, but let’s assume it’s true. Is Microsoft taking $80 out of that price to pay for the operating system? Probably not, so right there they’ve got an advantage of almost a third of the retail price over their hardware partners. The price is comparable to the Nexus 7, but the bill of materials is likely much higher.
Everyone has focussed on the headline price tag for Microsoft’s forthcoming tablet, and forgotten about the alternative ways that exist to get customers to pay for things they buy.
A Microsoft Surface for $199? Everyone is aghast. The news has leaked (perhaps intentionally) from a Microsoft event. Everyone is aghast, or agape. That’s the same sort
We’ll admit to being a little blown away when Microsoft launched the Surface — it was an impressively polished tablet that we had heard barely a whisper of leading up to the mysterious launch event. But, there was one thing that we were still left wondering: how much would it cost? Now, with Acer getting all in a huff
Microsoft has officially confirmed that it will release its upcoming Surface tablet to coincide with Windows 8 US availability on October 26. The company revealed the date in a US Securities and Exchange Commission (SEC) filing on Thursday. Microsoft has…
We’ve been eager to learn more about the upcoming Windows 8 ever since we first talked about it more than one year ago, and despite the fact that the company did not reveal, at the time, any information concerning the…