Microsoft trumps Apple

Surface ad enjoys top June shares

Microsoft’s advert for its highly-anticipated Surface tablet was the most shared video campaign in June.

The ad lasts just over a minute, and features shots of the device on a white table in a brightly lit room. Despite the fact that the product only arrived in the second half of the month, it was shared over a quarter of a million times before the start of July, according to figures from the Internet Advertising Bureau UK.

Helped by its much-anticipated launch, which was shrouded in secrecy right up until the day itself, Microsoft hopes Surface will overhaul Apple’s iPad in the increasingly competitive tablet market, where Google Nexus is also challenging.

Elsewhere, Apple featured in the top five with its advert for the latest Macbook Pro. However, the video, showing designer Sir Jonathan Ive explaining the latest updates, could not get close to Microsoft’s effort, which enjoyed over ten times as many shares.

While reaction to Surface has been mixed, particularly after it appeared to crash during the launch demonstration, these figures will encourage Microsoft

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